MUSA_TALINE


Project


USAA - Homecoming (2010)



Brian Chung and Greg Bishop served as the lead Army advisors and consultants on the 2010 USAA "Homecoming" advertising campaign. This advertising campaign targeted military members of all services and their families. It was critical to get the details right while following the rules regarding portraying military men and women in a commercial advertisement. Support included consulting on the policies and rules for commercial portrayal of military members in advertising, hair and grooming standards, uniform and wardrobe standards.



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